The "bidness" of Business Plans....

Wow...my head is spinning. It's been literally years since I have had to do any kind of "homework" or researching for that matter. Many of you know and still others don't know that I am a disabled artist. I really don't want to capitalize on that term either so I'll not go into the details of why. However, I have been blessed with the Department of Vocational Rehabilitation for those disabled people that really do want to work. Me being one of them. I have been chosen as a recipient of DVR's help to start my studio business but in order to do so I have to put in my amount of work on a business plan which is fair enough. I really don't have a problem with that at all...but wow...scary thing that!! I got so many projected numbers and new definitions like business torts, leasehold agreements, legal structure.... and sales tax and percentages that I can deduct from my expenses all swimming around my head. Its enough to make anyone dizzy! Who honestly thought that a polymer clay business would need to have any kind of liability insurance especially if no one comes to your home based studio?? Really, our only real liability is whether the sculpt breaks on the way to the customer during shipping and then it should be covered by the cost of insurance thru the shipping provider!  Then the questions that beg to be asked like...do I really need a logo and a tagline?? IS that something that is really going to help my business on the internet?? Honestly I can't ever remember seeing another sculptors page have either, other then banners, really. Do I really need to carry an attorney and an accountant?? According to them...yep. I can see having an accountant do my yearly taxes but the rest I can handle on my own with payment vouchers and Quick books. Do I really need to carry an insurance policy for a home based business? Okay I can see this one too in case of fire or a catastrophe where you lose all of your tools, inventory and supplies. So I won't contest that one. Hopefully there is a renters insurance plan out there that will cover that part too.

Then there is the target marketing for the audience. How do you explain that for a new business?? That one really has me stumped. I mean there are collectors of dolls, sculpts, fantasy art etc. They are all the target market. Me thinks I am going to have to pull the ol' thesaurus out to embellish that to be a long enough definition for the business plan. LOL.

I guess in the end more then anything most of it depends on your writing and "wowing" skills. Let's hope I can wow the heck out of them!!